08.17.24
Event Agenda

10:00-10:10
Open Speach - Welcome to Taste of Asia
10:10-10:20
The origin and story with Chihuo
10:20 -10:40
2024-2030 North American Catering Macro Trends Outlook
10:40 -11:20
Analysis and Case Studies of North American Franchise Models
11:20 -11:40
Marketing Case Study of Asian Flavors: How Cultural Export and Storytelling Bring Asian Cuisine into American Homes
11:40-12:00
Taste of Asia Awards (People of the Year)
12:00-13:00
Noon Break
13:00-13:30
Localization Strategies for North American Asian Restaurants: Talent Visa Processing, SiteSelection, Renovation, and Investment Management
13:30-13:45
Taste of Asia Awards(Brand of the Year)
13:45-14:15
From 'Soft Furnishings' (Branding) to 'Hard Furnishings' (Interior Design) - The Endgame of Competition in the Restaurant Industry is 'Brand Power'.
14:15-15:25
Brand Showcase
15:25-15:55
Exploring Market Entry Strategies for the North American Food and Beverage Industry
15:55-16:50
Brand Showcase
16:50 -17:20
The Future of Digital Transformation and Technology in Food Industry
17:20 -17:35
Release and Highlights of the North American Restaurant Industry Report
17:35 -17:50
Closing Speech
17:00 -18:00
Social Time