ABOUT

Taste of Asia

Established in 2018, Taste of Asia is an annual conference attracting industry leaders and renowned brands. Our primary goal is to promote Asian cuisine, foster collaborations, and enhance local networks. Through peer-to-peer learning and effective communication, we aim to inspire innovation in culinary tastes and the food industry. By exchanging ideas and experiences, we drive positive change and growth in the sector. Join us at Taste of Asia to celebrate the rich diversity of Asian food, forge fruitful partnerships, and pave the way for a more dynamic and interconnected food industry.
2018~2024 - Fact Summary

Taste of Asia unites
food and restaurant industry professionals and provides:


20,000+

Attendees

20+

Countries & Regions

130+

Panels & Speeches

300+

Keynotes

800+

Supporting Brands

650+

Restaurant Brands

300+

Restaurant Brands

$230M+

Deals Made
2018~2024

Speaker Snapshot

Luis Velasco

Jollibee

Ebrahim Maghsoud

McDonald’s Owner

Neil Moody

85 C Bakery Cafe

Ken Romaniszyn

Lady M

Kendal

CJ Foodville

John Phillips

Burger King

Jonathan Gold

Critic

Geng Huang

Yum China

Johnson Fu

Meet Fresh

Freddy Tran Nager

USC Professor

John Kucas

Farmer Boys

Yong Tian

Bistro Na's

Gang Wang

Meizhou Dongpo

Jenny Gao

Fly By Jing

Douglas Yu

Forbes Contributor

VIEW SPEAKER 2025
Master Chef Culinary Showcase
Master Chef Culinary Showcase
Insights That Shape the Industry: A Panel of Leading Experts

Discover

Media Spotlight

Savoring the Surge: Taste of Asia 2025 Kicks Off with Bold Flavors and Big Ambitions

New York Weekly

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Economic Watch: Chinese food brands double down to scale up in U.S. market

中国网

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北美餐饮人年度盛会圆满落幕 第七届2025 Taste of Asia峰会在纽约成功举办

美国V视

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中美餐飲峰會 探索中餐新商機

世界新聞網

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第七届中美餐饮食品行业峰会探讨北美亚洲餐饮潮流

美国新闻网

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MenuSifu荣誉呈现2025 Taste of Asia: 纽约首场震撼来袭! 客户尊享免费入场福利

洛杉磯華人資訊網

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— Co-Host —
— Partner Support —
— Special Thanks —

Co-Host

Partner Support

Special Thanks

Now & Future

Taste of Asia, the yearly conference hosted and organized by NAAFIA (North America Asia Food Industry Association & Asia Creative), is dedicated to the exchange of food, restaurant knowledge, and cultural appreciation within the Asian restaurant industry in Northern America. This event also encompasses research aimed at identifying present and future trends in the restaurant industry.

Industry Speakers

Featuring prominent industry leaders, renowned media outlets, and influential brands, the conference aims to decipher the latest trends shaping the restaurant industry. It strives to drive the growth of Asian cuisine in international markets, foster diverse collaboration opportunities among global brands, and empower Asian restaurants and brands to flourish in the North American food industry.

NAAFIA

North America Asia Food Association (NAAFA) is a non-profit, membership-based international organization established by Asia Creative & Chihuo, renowned for their influential media presence within Asian Communities in North America. NAAFA unites members, restaurant operators, experts, food services, industry chains, and international brands, fostering valuable insights into business trends, potentials, and models.

Asia Creative

Asia Creative is a highly influential media agency in North America, making a significant impact on the Asian community. With an impressive following of over 1.6 million subscribers across multiple social media platforms, Asia Creative has successfully partnered with numerous businesses, both local and international, to help them unleash their full potential and achieve remarkable market growth.

About Taste of Asia

Established in 2018, Taste of Asia is an annual conference attracting industry leaders and renowned brands. Our primary goal is to promote Asian cuisine, foster collaborations, and enhance local networks. Through peer-to-peer learning and effective communication, we aim to inspire innovation in culinary tastes and the food industry. By exchanging ideas and experiences, we drive positive change and growth in the sector. Join us at Taste of Asia to celebrate the rich diversity of Asian food, forge fruitful partnerships, and pave the way for a more dynamic and interconnected food industry.

Taste of Asia unites food and restaurant industry professionals and provides:

2018~2024 - Fact Summary

• 20,000+ attendees from 20+ countries & regions
• 130+ panels & speeches, 300+ keynote sessions
• 800+ supporting brands (tech, supply chain, ingredients, etc.), 650+ restaurant brands
• 300+ exhibition booths showcasing the latest industry trends and innovations
• Over $230M in deals made, fostering numerous collaboration opportunities

2018~2024 - speaker Snapshot

Speakers lineup